
Deal focus: Content to the masses

Xiaoe Tong gained traction during the pandemic in China as channel for educational content providers, big and small, to reach their customers. It is also a SaaS player that stands firm on product standardization
It was spring 2020 and China was under lockdown. Kuantai Yeh (pictured), a partner at Qiming Venture Partners, kept asking himself: “With everyone stuck at home, how can companies reached out to customers...
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